The energy landscape is changing fundamentally. The ongoing concerns about climate change, the new possibilities with digital solutions and the economic efficiency of renewables are shaping the energy transition. The involved players like municipalities, local communities or metropolitan cities are adapting their strategies, but also new partners such as private businesses rethink their approaches. Globally operating companies are developing initiatives which focus on reducing the energy consumption, driving down energy costs and integrating wind & solar power in the overall mix.

Due to the ever-growing demand of electrical energy, the percentage of renewable energy generation is greatly raised along with the increased in energy prices. Various environmental constraints also posed a limit on energy generation from conventional energy sources. These all the challenges motivate power industry to shift their focus on smart demand side management techniques.